• Document: Common yet Incidental
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OCTOBER 24, 2013 The Role of News on Facebook Common yet Incidental FOR FURTHER INFORMATION CONTACT: Amy Mitchell, Director, Journalism Research Dana Page, Communications Manager 202-419-3650 www.pewresearch.org NUMBERS, FACTS AND TRENDS SHAPING THE WORLD 1 The Role of News on Facebook Overview On Facebook, the largest social media platform, news is a common but incidental experience, Facebook and News according to an initiative of Pew Research Center in collaboration with the John S. and James L. Knight Foundation. Overall, about half of adult Facebook users, 47%, “ever” get news there. That amounts to 30% of the population. Most U.S. adults do not go to Facebook seeking news out, the nationally representative online survey of 5,173 adults finds. Instead, the vast majority of Facebook news consumers, 78%, get news when they are on Facebook for other reasons. And just 4% say it is the most important way they get news. As one respondent summed it up, “I believe Facebook is a good way to find out news without actually looking for it.” Facebook News Survey Aug. 21-Sept. 2, 2013 PEW RESEARCH CENTER However, the survey provides evidence that Facebook exposes some people to news who otherwise might not get it. While only 38% of heavy news followers who get news on Facebook say the site is an important way they get news, that figure rises to 47% among those who follow the news less often. “If it wasn't for Facebook news,” wrote one respondent, “I'd probably never really know what's going on in the world because I don't have time to keep up with the news on a bunch of different locations.” In particular, younger adults, who as a group are less engaged than their elders are with news on other platforms, are as engaged, if not more so, with news on Facebook. Young people (18- to 29– year-olds) account for about a third, 34%, of Facebook news consumers. That far outpaces the 20% that they account for among Facebook users who do not get news on the site. www.pewresearch.org 2 PEW RESEARCH CENTER What’s more, these 18- to 29-year-olds get news on Facebook across topics at roughly the same levels as older age groups, turn there as often for breaking news and deem the site as important a source of news. All in all, then, it may be the very incidental nature of the site that ultimately exposes more people to news there. Indeed, the more time one spends on the site, the more likely they are to get news there. Two-thirds (67%) of those who use Facebook for at least an hour a day get news there compared with only 41% of those who spend less than an hour a day on the site. These are some of the findings of the survey, which is the first in a multi-part research project by the Pew Research Center, in collaboration with the Knight Foundation, examining the role of news on Facebook and other social media platforms. Among other key findings in this report:  Facebook news consumers still access other platforms for news to roughly the same degree as the population overall. Four-in-ten (42%) Facebook news consumers often watch local television news, as do 46% of all U.S. adults; 23% often watch cable news (compared with 24% of all U.S. adults). But, just 21% of Facebook news consumers often read print newspapers, compared with 27% of the population overall.  News consumption on Facebook does not replace other activities. Those who consume news on Facebook are more active on the site than other users by nearly every measure. Fully 77% are driven to the platform to see what friends are up to (compared with 60% of other Facebook users), 49% go to chat with friends and family (versus 29%) and 26% go to post personal updates (versus 9%). In addition, almost two-thirds (65%) of those who get news on Facebook visit the site several times a day, compared with about three-in-ten (29%) other Facebook users.  Roughly half, 49%, of Facebook news consumers report regularly getting news on six or more different topics. The most popular topic is entertainment news, which 73% of Facebook news consumers get regularly on the site. Close behind is news about events in one’s own community (65%). National politics and government rank fourth, reaching 55% of these consumers regularly, just behind sports, which reaches 57% regularly. Still, Facebook has yet to become a platform for learning about news events as they happen. Just 28% of Facebook news consumers have ever turned there for breaking news.  Liking or commenting on news storie

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